Orange today (11 May) launched the new marketing campaign with the tagline ‘No Tricks Just Treats’ to raise awareness of its great value home broadband plans.
The new ‘No Tricks Just Treats’ campaign allows users to learn more about industry tricks before signing up with a new broadband provider and also find out details on the clear prices and simple plans available from Orange.
Orange Home Broadband marketing director Sylvain Thevenot said: ‘With so many different price plans and packages available in the market, it’s important that consumers get to see exactly what they are paying for upfront without falling prey to hidden charges further down the line.
‘We’re committed to being as transparent as possible with our broadband price plans, so ‘No Tricks Just Treats’ forms part of a wider commitment by us to our customers.’
The new online service is free and Orange home broadband customers benefit from no connection fee, a further £5 off their monthly bill, 2-for-1 cinema tickets with Orange Wednesdays and one monthly price without any any hidden charges.
Meanwhile, new customers will receive the first three months free as well as a £20 HMV gift voucher.
The campaign will be promoted across a range of consumer lifestyle and price comparison sites as well as through direct mail and in Orange retail shops across the UK.