5/11/2011 12:42:00 PM
Apple, HTC and RIM lead contract sales
Apple’s iPhone still tops the best contract seller list for UK retailers but is closely followed by BlackBerry and HTC, according to retail staff.
The iPhone 4 remains one of the most popular contract products in the UK but the worldwide launch of its white variant on 28 April has boosted Apple’s sales even further, staffers told Mobile last week.
The iPhone sold more than 16 million units worldwide in the last quarter of 2010 and over 18.6 million in Q1 of 2011.
A Phones 4u staffer said: ‘Some customers don’t even know what an iPhone does but they still want one.’
RIM’s BlackBerry Curve 9780 and Bold 9700 handsets have also proved popular, with sales primarily driven by teenagers and young adults seduced by instant email and BlackBerry Messenger.
An Orange staffer said: ‘BlackBerrys will always sell well. The 9700 and 9780 models have been selling like hot cakes.’
HTC phones were also big winners in store in recent months, with staff reporting huge demand for the HTC Desire, HTC Desire HD and HTC Wildfire.
According to one Carphone staffer, customers were attracted by not only the quality of the HTC handsets but also the ‘cheap tariffs’ they are available on.
For instance, the HTC Desire S is available for free on a 24 month contract for just £18.50 per month.
Meanwhile, staff told Mobile that the Nokia E7 and N8 were not selling as well as expected, despite the N8 getting off to a strong start at the end of last year.
An Orange staffer said: ‘Nokias are currently the worst selling handsets in store. The handsets lack the quality that they once had.’
Another added: ‘The customers that are actually purchasing them are simply doing so out of cultural habit. They assume it’s a safe choice and something they know or are used to.’