5/11/2011 12:49:00 PM
Shebang kicks off Purple seminars
Shebang has kicked off a week of seminars at Daventry Town Football Club to showcase its Purple Partnership franchise programme to 200 potential franchisees.
The Purple Partnership programme is part of Shebang’s strategy to expand its Go Mobile retail estate of 50 franchised stores and 49 directly managed stores.
Shebang’s 50 franchised stores have performed so well the company wants to roll out new franchises and turn the bulk of its 49 managed stores into franchised stores.
Fifty potential franchisees per day will attend the five Purple Partnership seminars that take place daily from 9 May to 15 May at Daventry Town Football Club, which is owned and run by Shebang.
The seminars will involve presentations from Shebang’s operator and manufacturer partners, as well as videos, one-to-one zones and partner stands.
Delegates will also visit Shebang’s own branded store at its head office, which has recently been kitted out in the new shop fit design.
The seminar will also be attended by Shebang’s top management including MD Iain Humphrey, head of the Purple Partnership Programme Nil Naik, MD of Shebang Consumer Solutions Julian Burton and the Purple Partnership account managers.
Burton told Mobile that the 200 potential franchise partners consist of ‘a small element of existing franchisees wanting to open further stores but it’s mainly people wanting to open a new store, with many already having identified a specific high street location’.
He said applicants came from across the UK, but mainly from the North, Midlands and South West regions. He also pointed out that a significant number of applicants were from Scotland.
Shebang said they had received ‘an unprecedented amount of enquiries’, which had forced them to limit the numbers of attendees to 50 per day ‘to ensure that everyone receives adequate time and attention throughout’.