5/13/2011 11:56:00 AM
Tesco Mobile customer numbers soar to 2.6 million
Tesco Mobile customer numbers have soared to 2.6 million customers, up 24% year on year, O2 Q1 results revealed today.
The joint venture between O2 and Tesco gained 51,000 net additions in Q1. The operator said the growth was driven by Tesco Mobile's 12 month contracts.
Tesco Mobile introduced its 12 month contract on the iPhone last year, which took off rapidly. By Christmas day the MVNO was reporting that it has hit the 2.5 million customer mark, largely driven by iPhone sales.
Tesco Mobile has opened 194 Phone Shops in quick succession as part of a wider plan to open a total of 500 stores. It recently embarked upon a rolling refurbishment programme to update the stores and has slowed the rollout of new stores under the new direction of Graham Harris, who replaced Lance Batchelor as CEO of Tesco Telecoms and Tesco Mobile in March this year.