5/17/2011 2:44:00 PM
Everything Everywhere takes on new media and advertising director
Former group sales director for MTV Europe Barry Llewellyn has joined Everything Everywhere as director of mobile media and advertising.
Llewellyn joins the company with 30 years of industry experience in planning, buying and selling commercial inventory after working for some of the world's largest entertainment corporations.
In a statement, the company said that Llewellyn had been appointed to ensure that Everything Everywhere continued to grow advertising revenues from existing propositions, such as Orange Shots, alongside the development of new advertising and media growth generation.
It added that Llewellyn and the Mobile Media and Advertising team ‘will also be responsible for developing harmonised advertising and direct marketing propositions across both the Orange and T-Mobile brands.’
Everything Everywhere CDO Gerry McQuade said: ‘The development of innovative advertising and media campaigns to support revenue growth is absolutely key to Everything Everywhere. Barry joins us with a wealth of experience, and we are confident that the mobile advertising and media propositions grow and develop through the contribution of his vision and expertise.’