6/1/2011 3:16:00 PM
O2 launches pay-as-you-go top-up Facebook app
O2 today (1 June) announced the launch of an O2 Facebook app which lets users top-up their pay-as-you go phones via a Facebook page. O2 claims the move is a ‘world first’ for a major network.
The new service, which launches tomorrow (2 June), works in the same way as the O2 website, with the added convenience of not having to leave Facebook to top-up. Users need to enter their personal details and credit card information and then their top-up purchase will be confirmed by text message.
O2 UK head of social media Alex Pearmain said: ‘With more than 30 million people in the UK using Facebook, we wanted to make our services available where it’s convenient for them.
‘Pay & Go Top-up through Facebook is a milestone for us and we’ll be listening to our customers to see what services to develop next.’