Mobile price comparison website, Mobilife has become the latest site to be awarded the Ofcom price accreditation scheme after its price comparison calculator passed a rigorous inspection.
The telecoms regulator accessed the site, which helps consumers find the best mobile phone contract deals for the phones of their choice, to check whether the information provided to consumers was accessible, accurate, transparent, comprehensive and up to date.
Mobilife parent CInergy International MD Brian Boroff said: ‘Gaining Ofcom accreditation provides reassurance to consumers that the price information we present can be trusted.
‘Mobilife aims to take the confusion out of the UK contract mobile market by letting consumers use its powerful, real-time bill analysis engine to receive the right recommendation for them based on analysis of all UK mobile deals available from networks and resellers. And we always give the results which deliver consumer savings first.’
Ed Richards, Ofcom CEO said: ‘Clear and accurate pricing information on mobile phone services is fundamental to consumer choice. Consumers can be sure that by using an Ofcom-accredited price comparison service they are going to be receiving accurate, transparent and comprehensive pricing information to enable them to choose the best mobile deal for them.’
Meanwhile, Ofcom found that 50% of mobile phone users are more likely to trust an accredited price comparison website whereas 57% were more likely to shop around if there is information available to calculate the cheapest provider.
Other websites previously accredited by the regulator are Homephone Choices, BillMonitor, Broadband Choices, SimplifyDigital and Broadband.co.uk.