Apple yesterday (6 June) introduced its iCloud service at its Worldwide Developers Conference (WWDC) in San Francisco.
The new service, which allows users to store downloads and data in the cloud, will launch in autumn as part of Apple’s iOS5. It will be available on the iPhone, iPad and iPod.
iCloud replaces Apple’s MobileMe service, which syncs and backs-up contacts, calendar and e-mail on the me.com domain.
iCloud also backs up other data, daily over Wi-Fi when the device is charging, including content purchased from Apple such as music, photos and videos.
The service allows users a total 5GB of free storage.
Giles Cottle, senior analyst at Informa Telecoms and Media said: ‘Apple was not first to launch a cloud-based storage and content service: a host of start-ups, not to mention Amazon and Google, have made similar plays. Lest we forget, though, that there were several inferior suitors to the MP3 player crown before Apple blew the competition out of the water with the iPod. First does not necessarily equal best.’
Some industry experts had expected Apple to launch its latest OS alongside the next generation iPhone at its WWDC as it had done in previous years. However, the lack of iPhone 5 at WWDC appeared to confirm rumours that the handset would be launched in September this year.