Everything Everywhere is launching 30 new branded stores in the UK this year after a successful trial.
The move follows a series of trials which included joint Orange and T-Mobile stores, Orange and T-Mobile concession stores, and Everything Everywhere-branded stores.
Results from the trials of Everything Everywhere stores showed that footfall was up over 25% compared with other communications retail stores, and that customers were 60% more likely to recommend Orange and T-Mobile products and services, the company said today (8 June).
Everything Everywhere said it will continue to trial other retail formats, including concessions and 50/50 joint Orange and T-Mobile stores.
The company has over 720 stores in the combined T-Mobile and Orange estate.
The 30 new stores, which will see new jobs added on the high street, will be branded Everything Everywhere and will offer Orange and T-Mobile products and services.
The stores showcase new apps, smartphones and tablets, and put the focus on service rather than just sales.
Everything Everywhere CEO Tom Alexander said: ‘The new stores will be branded Everything Everywhere and will sell Orange and T-Mobile products. It means that by the end of this year we’ll have created more opportunities for our people, more choice for our customers and more potential for our business.'
He added: 'The trial results have already shown us that we’ve tapped into an incredibly successful and highly engaging customer experience formula within the Everything Everywhere format, and that our two brands Orange and T-Mobile, as well as our customers, are benefiting.’