6/22/2011 12:01:00 PM
INQ co-founder Jeff Taylor leaves to set up consultancy
Jeff Taylor, co-founder and chief marketing officer of INQ, has left the company to set up TomorrowLand, a new brand and insights consultancy, along with a media project scheduled for launch next year.
The new company will be co-run by former INQ head of insights and PR and communications Soheb Panja.
Mobile understands that INQ has not replaced the pair yet as it is currently reviewing its staff structure.
Taylor led the creation of the INQ brand and the ‘Social Mobile’ proposition along with co-founder and CEO Frank Meehan. Taylor also set up the marketing team when INQ was founded three years ago. He has previously worked at Three and One2One.
Meanwhile, Panja worked on INQ’s PR strategy and moved on to become head of insights after joining the company in 2009. Previously he was editor of Mobile.
Taylor said: ‘I’ve had an amazing few years building a new brand from scratch at INQ. We punched way above our weight as a new entrant and I look back at my time fondly. Now, however, it’s time to move on to working with a range of brands.
‘I’m looking forward to helping a raft of new clients develop the challenger mentality, youth focus and social networking smarts that I developed at INQ.’
Panja said: ‘Starting a new business has been an ambition for a while. I had a great time at INQ working with some really talented people in an exciting start-up culture. We’ve got a strong proposition at TomorrowLand for clients looking to understand audiences and get their brand working harder.’
The pair left INQ three months ago to begin working on the new venture.