Nokia is re-tendering its b2c distribution contracts and creating a new b2b distribution contract, Mobile can exclusively reveal.
The move is aimed at pushing its forthcoming Windows Phone portfolio into the PC market, sources close to the deal told Mobile this week.
The distribution review comes just three years after Nokia awarded b2c contracts to Data Select and 20:20 Mobile and a b2b contract to Brightpoint. The b2b contract was terminated 18 months ago following a dispute with Brightpoint, and b2b distribution was later divided between 20:20 Mobile and Data Select.
The new b2b distribution contract is aimed at IT distributors as Nokia prepares to drive sales of its Windows smartphones via the IT reseller channel as part of a bundled package of Windows products.
Names in the frame for the b2b contract include Micro-P, Westcoast, Ingram Micro and Computer 2000. Data Select and 20:20 Mobile are also expected to bid for the deal.
Meanwhile, likely contenders for the b2c contract are incumbents Data Select and 20:20 Mobile as well as Brightstar.
One source said: ‘The deadline has passed and the submissions are in. Nokia is mostly aiming to find a b2b distributor that is more IT reseller focused. It revolves around the launch of Windows Phone. They are after a partner who can sell Windows Phone to the computer market.’
Another source said: ‘Nokia are carrying out a general review of their distribution strategy as they prepare to launch their Windows Phone handsets. They are looking at their b2c contracts and creating a separate b2b contract that will be much more IT reseller-centric as they aim to move into selling converged Windows 7 packages.’
A Nokia spokesman said: ‘Nokia does not comment on industry speculation.’