Vodafone has become the first UK operator to launch its own content channel in the Android Market for mobile apps.
The new channel, which is the first of its kind in Europe, will allow consumers to access a store within a store that includes Vodafone apps as well a regularly updated selection of Vodafone services, news and sport. The updates will be available to customers on an exclusive, free or discounted basis.
Vodafone Group’s content services director Lee Epting said: ‘Together with Google, Vodafone has made it really simple for customers to get to the essential apps they can trust. More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment.’
The Vodafone Android Market channel is currently live in the UK, Germany, Italy, the Netherlands and Spain and can be accessed by clicking on the Vodafone icon on the homepage of the Android Market.
The company hopes to launch in Greece, Ireland and Portugal in the near future.