The EU will tomorrow (6 July) announce measures that will put an end to premium charges when using data in the EU.
The move, which will make it cheaper for people with smartphones to use internet on their devices while abroad, will see data roaming charges capped at 81p per megabyte when the new ruling comes into force on 1 July 2012. This will fall to around 40p by 2014.
USwitch technology expert Ernest Doku said: ‘Even though the EU made a tentative first step to curb costs last year through the introduction of the €50 cap, it didn’t go far enough. The cap simply limited the amount people could use their phone, rather than the high prices they were being charged. By lowering call and text charges to a manageable level, consumers now have the freedom to roam at an affordable cost. With more than 10 million smartphones now in circulation in the UK this will be welcome news to gadget lovers.’
The news comes after the EU introduced voice and text caps on 1 July, with customers paying no more than 32p per minute for calls made - down 3p - and 10p per minute for calls received while within the EU.
This price fall sees roaming charges down by around 75% compared to six years ago when the EU first prompted operators to cut their rates voluntarily.