Virgin Media has announced an exclusive agreement with digital music service Spotify that will make the company the only digital entertainment provider in the UK to offer the music platform across multiple services.
The partnership will see Spotify’s catalogue of over 13 million tracks made available to customers on various platforms, be it online, on the move via their mobiles, or in the living room through their TVs.
The service is due to launch in the coming months.
Over four million fibre optic broadband customers will be able to access music online, while Virgin Media will become the only digital entertainment provider in the UK to integrate Spotify into its TV offering through its ‘connected’ TV service powered by TiVo. The MVNO will also provide a bundled solution for customers with Virgin mobiles.
Virgin Media will make Spotify available to both new and existing customers through a range of special offers. This will include both Spotify Unlimited, which will give customers unlimited access to Spotify’s full library of music, ad-free, on their computers, and Spotify Premium, which allows customers to enjoy the complete Spotify library on the move through mobile devices.
Customers choosing Spotify through Virgin Media will also benefit from exclusive features and content and be eligible for special promotions.
Virgin Media executive director of broadband Jon James said: ‘We are delighted to have united the Virgin Media brand with the world’s best music service. Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.’
Andreas Liffgarden, director of business development at Spotify added: ‘By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.’