7/6/2011 11:26:00 AM
Nokia cuts smartphone prices by 15%
Nokia has cut the price of its high-end smartphones in Europe by up to 15%.
The manufacturer’s N8, C7 and the E6 models will see the steepest cuts of 15%, while lower-end models will be hit with smaller reductions.
Industry insiders speculated that the move is the company’s latest attempt to regain market share lost to the iPhone and Android-powered handsets.
Nokia today (6 July) claimed that it was ‘business as usual despite the price changes.
A Nokia spokesman told Mobile: ‘Price changes are part of normal business practice. Prices for products never go up – too much should not be read into these changes. We may have made some price adjustments but it is business as usual.’
The news follows Nokia’s announcement early last month that it would be closing down its UK online store as part of as part of its long-term strategy to overhaul the business.
The company claimed that the UK website struggled to generate significant sales as a result of increased competition from other carriers and networks.