7/8/2011 4:29:00 PM
O2 to launch ad platform Priority Moments
O2 is launching a location-based advertising and rewards platform in conjunction with 12 major retail stores and entertainment venues next Thursday, called Priority Moments.
It is thought the platform will be an extension of O2's Priority ticketing service currently avaialble to the operator's customers only.
No other information is available at present, although a ’save the date’ text was sent to Mobile this week.
The text reads: 'Priority - what does it mean to you? First in the queue? Something only for you? A special experience that goes the extra mile. To find out what a new type of Priority means to O2, we'd love you to join us at a press briefing.’
O2 refused to comment on the move.