When O2 signalled that it planned to move into the voucher market, it was clear that the news would get the industry buzzing.
Competition from other operators was not enough for O2, which is now going head to head with deal market giants such as Groupon and Vouchercloud with the launch of a major extension to its loyalty scheme, O2 Priority Moments.
We joined industry movers and shakers yesterday (14 July) for the highly-anticipated launch of the new loyalty service and checked out the experiences and offers O2 and its 30 partners now offer the network’s customers.
Press invited to the launch event at London’s Oxo Tower were treated to a sneak peak of the experiences and offers O2 customers can look forward to with O2 Priority Moments.
Among the array of deals on offer to O2 customers are free drinks from Zizzi, Harvey Nichols tote bags and half price cinema tickets.
Meanwhile, O2 also offers some special freebies that go beyond simple discounts, such as a free box of O2 chocolates at Hotel Chocolat.
The new service is part of O2’s long term retention and acquisition strategy, according to O2 marketing and consumer director Sally Cowdry. She tells us: ‘This all about getting our customers to feel like they’re having a party. We want to give them money off products and experiences. If other customers are attracted to O2 because they see the way we treat our customers then that's great.’
O2 customers can download the app for free from the Android Market.
And according to Cowdry, there are a lot more conversations going on about future brand tie-ups. She says: ‘To be honest, there is not a limit to how many brands we can have. We want to be able to offer our customers money saving from as many categories as they are interested in. We are excited and can’t wait to see where we go from here.’