Mobile retail searches double

 Mobile retail searches double

Mobile retail search volumes are soaring, growing over 200% year on year to the second quarter of 2011, according to the British Retail Consortium.

Total retail search volumes grew by 27% in the second quarter of 2011, compared with the same quarter a year earlier. The increase was driven by a rise in mobile search volumes of 216% year on year.

Stephen Robertson, director general of the British Retail Consortium said: ‘While the retail sector as a whole is going through a difficult period, the boom in online retail continues.

‘The star performer is mobile, with the number of retail searches being carried out on smartphones and tablets more than trebling for this quarter compared with the same period last year.

‘Consumers are always looking for more convenient ways to shop. Retailers are making m-commerce easier all the time by offering mobile-optimised websites, apps and transactional mobile platforms.

Google's retail director Peter Fitzgerald said mobile searches bucked seasonal shopping trends. He said: ‘Q2 was an interesting quarter for retail searches online. Volumes were down in April as the warm weather and bank holidays took their toll, but picked up again in May with the return of cooler weather.

‘However, mobile searches remained constant throughout the quarter, largely unaffected by the changing temperatures. This is unsurprising given the ‘always on' nature of mobile users. In consumer electronics, new devices were all the rage.

'Searches for the iPad 2, which launched in March, were among the highest in Q2, as were searches for the iPhone 5, which is set to launch in September of this year. ‘

The growth of retail search volumes for multi-channel retailers reached 14% in the second quarter of 2011 compared with 21% for pure online retailers.

The BRC said the number of overseas consumers searching for UK retailers grew by 34% in the second quarter of 2011 compared with the same quarter a year earlier.

The number of UK consumers searching for overseas retailers grew by 76% in the second quarter of 2011 compared with the same period a year earlier.

London made up 36% of all retail search volumes in the UK.


Written by Mobile Today
Mobile Today

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