7/25/2011 9:59:00 AM
Over 100 Everything Everywhere stores planned
Everything Everywhere is to double the number of its own branded stores to more than 100.
Newly appointed Everything Everywhere CEO Olaf Swantee (pictured), who replaces former CEO Tom Alexander, said: ‘The first 55 stores are going to be rolled out as soon as possible. And my expectation is that it will be more than 55. It will be significantly more than that.’
In an interview with the Sunday Telegraph, Swantee said: ‘We really believe in the current model of having the two brands. I'm also fully committed to the distribution strategy, Everything Everywhere,'
A source close to Swantee told the paper the rollout rate is to be doubled with a short-term plan of more than 100 stores.