Cloud service provider Outsourcery has changed its strapline to 'The Cloud Experts'.
The new strapline, which replaces ‘Changing Work for Good’, supports the company’s drive into cloud communications and signals its decision to become a channel-led business.
The company said it aims to become the UK’s ‘go to’ brand for cloud services.
Piers Linney (pictured), co-CEO of Outsourcery said: ‘We have been single-minded in our focus to be the leading cloud experts in the UK and this is the culmination of the strategy over the past two years to become the ‘best in class’ provider, having moved our own business entirely into the cloud earlier this year.
‘Following £12 million of investment, we have established a world class cloud infrastructure with carrier-grade telecommunications capability and the skills in place to dominate the UK market with a focus on empowering channel partners. This will help us continue the cloud innovation that has become synonymous with the Outsourcery brand.’
Outsourcery recently launched its InPartnership programme to help partners gain the skills, finance and experience to deliver cloud solutions.
The programme offers a range of levels, from a reward for a sales lead to a full white label service.
Simon Aldous, UK hosting lead at Microsoft said: ‘The strong Outsourcery brand has developed a clear, unique identity and is already immediately recognisable in the sector despite its launch only two years ago.
‘Outsourcery’s re-focus on becoming ‘The Cloud Experts’ reflects the company’s new structure and focus as a provider of cloud-based applications, cloud platforms and unified communications.
‘In addition, its move to become channel-led enables the company to seize new opportunities by supporting channel partners as they transition into offering cloud services, a market which continues to experience rapid forecast growth.’