BlackBerry manufacturer Research in Motion (RIM) today announced the launch of its app-integrated instant messaging service, BlackBerry Messenger version 6 (BBM 6).
The update, available from today, enables users to easily interact with each other from within the BBM connected app. For example, users can chat during a game app, or instantly recommend new apps to friends, without having to leave the application.
RIM BBM platform and integrated services VP Alistair Mitchell said: ‘BBM 6 marks the beginning of an even greater social experience for BlackBerry smartphone users. It also represents an incredible opportunity for developers to leverage the viral nature of the BBM service and we have already begun working with various developer partners who will be bringing their BBM connected apps to BlackBerry App World this week, offering users highly engaging app experiences.’
RIM’s BlackBerry Messenger service remains BlackBerry’s USP and the edge that it has over its competitors. Research by analyst firm GfK revealed that over a third of consumers were influenced by BlackBerry Messenger (BBM), when purchasing a smartphone.
The new BBM 6 update launches just as RIM prepares to add to its range of handsets with the launch of several new BlackBerry devices powered by the latest BlackBerry 7 OS.
BBM 6 is available from today on the BlackBerry website. A selection of BBM connected apps can be purchased from BlackBerry App World.