RIM to add to tablet range

RIM to add to tablet range

BlackBerry manufacturer Research in Motion (RIM) is poised to launch more tablet devices in a bid to grow its tablet market share.

Despite only gaining 3.3% of the tablet market share in the second quarter of 2011 and selling less units of the PlayBook tablet than expected, RIM plans to launch a new range of tablet hardware and software globally this year and in 2012.

Speaking to Mobile at BlackBerry’s launch event of five new handsets in London today (3 August) RIM UK MD Stephen Bates said: ‘We see tablets as a whole new market, a really exciting market. We have announced that there will be 4G tablets available and we have launched a Wi-Fi variant globally.

‘We are going to have the WIMAX range which will launch next year in North America and 4G variants for the international market, so we absolutely will be bringing out new tablets.’

Meanwhile, RIM also plans to introduce new enhancements such as a console control for the PlayBook so that users can manage their PlayBook in a similar way to how they manage their smartphone.

Bates added: ‘The way the positioning is relevant here is that we think the way people use smartphones and tablets will change over time. If you have a tablet you may want to do more multimedia on it and if you have a smartphone you may want to do more messaging on it. But this is really exciting time for us as this is a whole new market.’


Written by Mobile Today
Mobile Today


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