Daisy Distribution is aiming to triple the number of HTC devices it connects onto Orange and grow Orange b2b connections by 15%.
The distributor has hooked up with Orange and HTC to launch a channel partner incentive, promoting Orange’s range of HTC devices and new Orange business connections.
Daisy Distribution marketing director Julien Parven said: ‘We decided to run an incentive for our partners having identified that the number of HTC devices we connect to the Orange network is disproportionate to the breadth and portfolio of products that exist within the HTC range, and also as an added boost to continue our growth in new Orange business.
‘We want to increase the numbers for several reasons; the HTC range not only gives us confidence in its build quality and available services on board each of the devices, but provides us with a range of products from entry-level to high-end, high spec solutions, making it a compelling range for partners to promote to customers across the full Orange tariff mix.’
The promotion includes incentives for channel partners who increase their Orange HTC sales, with an opportunity to win a Tour de France experience of French vineyards, on the back of HTC’s sponsorship of the HTC Highroad Tour de France team.
Individual themed spot prizes will be awarded throughout the incentive, which runs until the end of September, for specific device sales.
Daisy Distribution will also provide the channel with a set of marketing collateral which they can use to promote the Orange-linked device range to their customers.
Parven added: ‘Our target is to simply treble the attachment rate that we currently see with HTC devices over this quarter while further growing our new Orange connections by 10-15%.
‘We recognised that there was an opportunity for incremental growth by promoting HTC to the channel, and have acted on that by providing the channel with the tools to promote it to their end users and an incentive that gives added impetus to those fond of a tipple!’