8/5/2011 1:16:46 PM
Former CEO of Sony Ericsson France to replace Vautier as UK chief
Sony Ericsson’s former French CEO Pierre Perron is to replace Nathan Vautier as head of Sony Ericsson UK and Ireland, Mobile understands.
Perron was made MD for Central America, Northern Latin America and the Caribbean earlier this year.
Sources said Perron is set to arrive in the UK by September. He is described as ‘a Sony Ericsson lifer’ by industry sources.
Perron will be tasked with wresting back Sony Ericsson share of the UK smartphone market after a tough year which has seen its launch of the flagship Xperia Play fail to meet expectations after slow sales.