Nokia remained the top global mobile phone vendor for numbers of devices shipped in Q2, but it share was down severely on Q2 2010. Apple dislodged Nokia as the top smartphone manufacturer for the first time, according to the latest figures from analyst IDC.
Nokia’s total market share took a hammering compared with Q2 2010. Its share of 24.2% was down 20.3% from 33.8% a year ago with 88.5 million devices shipped. IDC said that inventory build-ups in its traditional strongholds of China and Europe led to a sharp decline in shipments year on year. However, its dual-Sim devices did well with 2.6 million shipped in Q2.
Nokia lost its number one position for worldwide shipments of smartphones on IDC’s tracker for the first time ever. It dropped to third place behind Samsung with a 15.7% share of the market – a year on year decline of 30.4%. Looking ahead, Nokia will be hoping its Windows Phone 7 devices perform well and help it claw back market share.
Samsung’s share grew by 10% year on year giving it 19.2% of the total market in Q2 and closing in on Nokia with less than 20 million devices separating the two manufacturers. The manufacturer was also second in the smartphone market and posted by far the largest growth - a massive 380.6% increase on a year ago to take 16.2% of the market. Its success is down to the popularity of its Galaxy range and a steady release of devices and updates into the market.
LG Electronics held on to its third place for global shipments, but it too is in the descent. Its market share dropped 18.9% on a year ago to just 6.8%. IDC attributed its decline to a weaker demand for feature phones and a slow release of smartphones, as well as severe competition from other vendors.
Apple maintained its number four position in the overall market, growing 141.8% - by far the highest growth of any of the top five vendors. This is no mean feat given that the iPhone 4 is over a year old now. IDC said much of its success can be attributed to the fact that it is distributed through more than 200 carriers in more than 200 countries. Apple topped the smartphone shipment chart in Q2 with a 19.1% share.
In the overall mobile phone shipment table ZTE was number five, snapping at Apple’s heels with 4.5% share, up 41.7% on a year ago. Feature phones remain popular, but ZTE has stepped up its smartphone side with the release of the Blade and Racer handsets. It has announced further releases for later this year in the shape of the Libra, Skate and Amigo smartphones.
RIM and HTC make up fourth and fifth place in the smartphone shipment table. RIM grew 10.7% on Q2 2010 to claim 11.7% of the smartphone market. RIM’s growth was the lowest of the top five. A lack of new handsets in the first half of 2011 has allowed other vendors to grab the limelight.
Meanwhile, HTC’s share shot up 165.9% over the last year to 11%. IDC attributed HTC’s growth to a broad and deep selection of devices, a steady stream of device releases and a warm reception among carriers and end users.