ZTE Corporation today announced that it had shipped 35 million handsets in the first half of 2011, a rise of approximately 30% year on year. Smartphone sales were up 400%, reaching five million units in the first half of 2011.
In 2011, ZTE’s Blade also became one of the world’s top-selling smartphones.The handset is being sold by approximately 80 operators globally in nearly 50 countries and regions.The company said the Blade’s daily sales in China are the nation’s highest for Android smartphones, averaging 16,000 units per day.
ZTE executive VP He Shiyou said: ‘We are pleased with the success of the Blade worldwide and of our other handsets in other major markets. We aim to launch over 30 smart terminals during the remainder of 2011, including mid to high-end smartphones such as the ZTE Skate, a smartphone harnessing Windows Phone 7 and TD-LTE dual-module and dual-waiting models.’
ZTE has now sold 2.5 million Blade handsets globally and expects to break the five million mark this year. The firm also aims to ship 12 million smart terminals in the second half of the year. As a result of this strategy, the company said it has grown in market share in four major strategic markets: China, North America, Europe and Latin America.
In Europe, ZTE has partnered with over 65 operators on smartphones, with its handset sales increasing over 30% in the region in the same time period. In Latin America, ZTE’s share of the Brazilian market rose 46%. In China, ZTE’s handset business is growing at a rate of over 20% thanks to the company’s partnership with the nation’s three top operators to create custom-made Android smartphones. In the United States, sales of ZTE handsets rose 300% in the first half of 2011.
Market analyst IDC’s ‘World Mobile Phone Tracker’ July 2011 report was published last week and revealed that ZTE became the fifth-largest mobile phone vendor in the world based on shipment numbers for the first two quarters of the year. The firm gained an overall market share increase of 4.5% up from 3.3% a year earlier, making it the only Chinese company in the top five.
According to the report, ZTE and Apple are the only two vendors among the top five that experienced over 30% gains in market share growth. ZTE has now gained more than 30% in market share for five consecutive years.