Everything Everywhere distributor Mainline Digital Communications has launched a new value added service for its dealers, the Blueprint marketing programme.
The distributor says that after receiving feedback from frontline dealers and using the most successful initiatives from previous marketing campaigns, it has formed a new service that will help its dealers generate new leads and grow their business.
Each dealer will receive a printed catalogue and login details to a dedicated web portal, which they can login to at any time and order a range of competitively priced marketing activities and templates.
Branded merchandise such as leaflets, posters, email and HTML message templates, a handset widget for websites, promotional items, pop-up banners and newspaper adverts are also available to help dealers promote specific marketing initiatives.
Mainline’s director of dealer sales Gail Hollinshead said: ‘Blueprint is another value added service offering from Mainline. It is designed to formalise our marketing offer to those dealers who currently use marketing as a business tool and encourage dealers who have never used marketing.
‘Blueprint is a way of promoting their company to a wider audience and to set them apart from their competitors, especially given the current challenging environment of the mobile industry.’
Meanwhile, business mobile dealers can also receive extra Blueprint benefits, such as reduced pricing on the handset widget and extended service on HTML messaging.
In addition, dealers will all receive personalised versions of the printed catalogue and customised usernames and logins to the web portal.
Hollinshead added: ‘Blueprint is an easy to use support mechanism that dealers find particularly useful when discussing business plans with Mainline’s business development managers.’