Three has relaunched its Games Store in a joint venture with its content partner LiveWire Mobile as it bids to ‘attract everyone from casual gamers to hardcore enthusiasts’.
The operator said that the updated browser-based portal store will now include a series of Android games and applications targeted at the increasing numbers of Three gamers that use the portal as their mobile gaming hub.
The refreshed Games Store will also include new features such as social media integration and a dedicated HD games section.
Three UK head of media sales and content services Neil Andrews said: ‘Livewire Mobile was selected to run the new Games Store because of its proven track record of user experience design and the successful retailing of mobile entertainment products for Three and other operators around the world.
‘This is an area that continues to grow in popularity and with the biggest 3G network in the UK – and one designed for the high-speed mobile internet – we believe our customers now have access to the very best mobile Games Store in the UK wherever they are.’
Livewire Mobile COO Dave Moreau said: ‘Three conducted a rigorous selection process before naming us as the new Games Store provider. We are absolutely delighted to once again broaden our relationship with one of our most innovative partners globally.
‘I believe that together we can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers.
‘Three gives its customers one of the best mobile entertainment experiences and we’re proud to be part of that success story.’
Meanwhile, Three also announced plans to include an extensive offering of social games, allowing users to interact and compete with each other in the relaunched Game Store.
The updated site will also support content across a number of mobile phone operating systems.