Almost a third of UK smartphone users believe it would be worse to lose their handsers than their wallet, a new study has revealed.
According to research by YouGov on behalf of outsourcing firm Firstsource Solutions, 30% of participants admitted that they would rather hang on to their smartphone and lose their wallet, while 64% of consumers claimed that losing their wallet would be worse than losing their smartphone.
The study also revealed that younger users placed a higher value on their smartphones, with 42% of 16- to 24-year-olds and 34% of 25- to 34-year-olds claiming that they cared less about their wallet than their smartphone compared to just 19% of 45- to 54-year-olds.
The firm researched how addicted consumers had become to their smartphones by surveying the usage habits of 2,000 British consumers, aged 16 and above.
Firstsource Solutions telecom and media division executive VP Santanu Nandi said: ‘The fact that so many people would rather lose their wallet than their smartphone shows how indispensable these devices have become to the kind of lives we now lead.
‘This information will be useful for mobile phone service providers who need to provide round the clock customer service and technical support for their ‘power users’. With half the people surveyed yet to switch over to a smartphone, their importance is only likely to increase in years to come.’
Meanwhile, the study also revealed that despite preconceptions that women value communication more than men, 32% of men believed losing their smartphone was worse than losing their wallet compared to just 28 % of women who felt the same.