Phones 4u has become the first UK mobile retailer to secure marketing rights to the hotly-anticipated Huawei Blaze and Vision smartphones.
The deal announced today gives Phone 4u exclusive lead to market for the Blaze in Q4, and introduces Huawei-branded phones to the UK for the first time. Both the Blaze and top-end Vision phones are aimed at the youth and value market.
Until now, Huawei phones have been available as white label items through BT, Vodafone, T-Mobile, Orange and Telefonica.
The phones, which will launch in time for Christmas, run the Android Gingerbread 2.3 operating system on a 1GHz Qualcomm Snapgdragon MSM 8255 processor.
Mark Mitchinson, Samsung VP for UK and Ireland, told Mobile in an interview last month (8 July 2011) that while Huawei would continue to provide its operator partners with white label products, its own branded devices would be arriving in the UK this year starting with the Blaze.
He said: ‘If you look at the customer base of many operators some 50% to 60% of them are still 2G feature phone users, so that is where the opportunity is for us.’
He added that Huawei would be undertaking some marketing activity this year and ‘next year we will start to build something more substantial in terms of marketing’.