O2 Media has promoted former business manager Simon Voysey to the newly-created role of creative solutions manager.
Voysey, who joined O2 in 2009, will now be responsible for developing ways that O2 Media can partner with brands and go beyond traditional advertising, working directly with creative teams and agencies to develop opportunities that enhance value for customers.
His new role will also focus on improving O2 Media so it can make mobile work better in supporting campaigns on TV, in press and outdoor advertising.
O2 Media MD Shaun Gregory said: ‘With Simon’s new role we’re further strengthening our offerings for both brands and agencies. Mobile has cemented its position in the media plan but we now have to be able to offer intelligent and inventive ideas for campaigns. With in-house creative solutions we no longer need to rely on outsourced partners.
Voysey said: ‘O2 Media’s mission is to integrate mobile into the traditional media mix and with my new role I can help to ensure that mobile reaches its full potential. I am excited to work with agencies and brands to optimise their campaigns and help O2 Media to push their offerings’ creativity.’
Meanwhile, O2 Media also announced the appointment of Gavin Emes as an account manager in the agency sales team. He joins O2 Media from Mobi Media, a Johannesburg-based mobile advertising agency.