Motorola has been banned from claiming its Atrix handset is the ‘world's most powerful smartphone’, after two complaints from Samsung users to the Advertising Standards Authority (ASA).
The ASA has ruled that the Motorola’s advert which made the claim was found to be misleading.
The regulatory body ruled that Motorola could not claim the Atrix, which has a dual-core 1GHz processor, was the most powerful, when the Samsung Galaxy S II uses a dual-core 1.2GHz processor.
The ASA said in its ruling: ‘Motorola said, although the Samsung Galaxy S II i9100 had a slightly faster processor, it did not operate the unique computer-like accessory ecosystem that the Atrix did.
‘It said the advert did not claim the Atrix’s processor was the fastest, but rather focused on the combined features of the performance and capability of the product.’
The advertising watchdog said it believed the claim would confuse customers who looked at the technical specifications. It ruled that the advert should not be run again.