BlackBerry manufacturer Research in Motion (RIM) today (25 August) announced the launch of its new social music sharing service, BBM Music.
The cloud-based service, which is riding on the success of RIM’s BlackBerry Messenger, is aimed at socially connected music fans.
BBM Music will enable users to build a community-based music library that is shared among their BBM Music friends with the option to swap 25 tracks each month.
RIM president and Co-CEO Mike Lazaridis said: ‘More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service.
‘We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.’
Meanwhile, users will also have the option to select music from a catalogue of millions of songs from leading music companies such as Universal Music Group and Sony Music Entertainment as the size of the music library grows.
Universal Music Group president of global digital business Rob Wells said: ‘A major component of online music continues to be about community, and the ability to discover new artists and music through word of mouth.
‘BBM Music dynamically and elegantly integrates the excitement of this social music discovery process with a high quality music service, enabling tens of millions of BlackBerry users to experience new music and to share those experiences with their friends virtually anywhere and at anytime.’
Sony Music Entertainment global digital business president of U.S. sales and corporate strategy Thomas Hesse said: ‘We are pleased to be partnering with Research In Motion on their BBM Music service. RIM and its large base of BlackBerry Messenger users represent an exciting platform for expanding the reach of commercial digital music around the world.
‘The combination of a premium music solution and instant messaging will enable viral music discovery and emphasise the social power of digital music. It also offers an effective way of serving younger consumers by integrating music into the fabric of an important hub of their digital activity.’
BBM Music is expected to launch later this year and will cost $4.99 for a monthly subscription. A closed beta trial starts today in the UK, US and Canada.