Best Buy UK today launched a fully transactional m-commerce site (m.bestbuy.co.uk), which it claims is the first of its kind in the consumer electricals retail market.
It is designed to allow customers to access Best Buy’s existing online store, but via a site that is designed specifically for smaller mobile phone screens. The site is compatible with Android and Apple smartphones, as well as the majority of Windows and RIM smartphones.
Best Buy is predicting that it will see over 10% of its online orders coming from mobile devices within the next two years.
Key features of the mobile site are:
• Easy access and navigation, the ability to browse by category or search the full range of online products and services, view full product descriptions and specs together with the capability to compare two products at a time
• The ability to read independent customer reviews from Reevoo
• Access to all the same promotions and offers that are available on the main website
• Location-mapping service to simplify finding nearest store and aid ‘Reserve & Collect’ orders, so customers can place their order on their smartphone and pick up when it suits them
• Full delivery options, including the ability to select a preferred delivery date as well as live tracking of delivery progress
• A safe, fast and easy checkout process, with the same industry-leading security safeguards as the main Best Buy website
• Research on the move, with over 400 ‘Inspiration & Advice’ articles.
Matt Kelleher, multichannel director for Best Buy UK, said: ‘We know that our customers are already accessing our website from their mobiles and with predictions that smartphones will overtake PCs as the most common web-access devices worldwide by 2013, it is vital that this next step in our multi-channel strategy supports our customers in the way they want to shop from us. We are seeing a rapid shift as people use their handsets to shop and believe mobile orders could be over 10% of our online sales in two years.
‘With a dedicated mobile site, our customers can get their hands on the latest tech even faster. Mobile websites offer much more flexibility for shopping than apps, which is why we have chosen this platform as our first step into the mobile commerce journey.’