Samsung has today announced the launch of three new smartphones in the shape of the flagship Wave III, the social media specialist Wave M and the entry-level Wave Y device. The handsets will be on display at Samsung’s Stand at IFA 2011 in Berlin.
All three devices are powered by Samsung’s own new Bada 2.0 platform, which brings together a wide variety of new capabilities including multitasking, Wi-Fi Direct, voice recognition and an optional Near Field Communication (NFC) capability. NFC enables smartphone users to use advanced services such as photo and file sharing without internet networking, mobile payment and transport pass-card recharge.
‘Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our Bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,’ said JK Shin, president and head of Samsung’s mobile communications business.
The handsets feature ChatON, Samsung’s proprietary mobile communication service that works across all major mobile devices, while Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customised applications.
Samsung Wave III
The Samsung Wave III features a four-inch Super AMOLED display, a 1.4GHz processor and HSPA connectivity into a 9.9mm brushed-metal case. Building on the Wave series’ style heritage in full metal design, the Wave III is aimed at the style-conscious consumer.
It is constructed of anodized aluminium and includes Samsung’s integrated Social and Music Hubs, allowing the purchase and download of tracks and albums over-the-air. It also features smarter multitasking, seamless push notification and Wi-Fi Direct.
Samsung Wave M
The Samsung Wave M allows users to keep up to date with their social lives with ChatON and Social Hub. With a wide 3.65-inch HVGA screen made from tempered glass and a metallic body, the Wave M lets users stay socially connected from everywhere. ChatON, streamlined messaging feeds, enhanced on-the-go web browsing and Wi-Fi applications deliver a seamless mobile experience. Wi-Fi Direct and NFC (optional) add further functionality.
Samsung Wave Y
The Samsung Wave Y is aimed at entry level smartphone users. It has a metallic hairline body and large 3.2-inch HVGA screen. New users can take their first steps to mobile social networking with ChatON and Social Hub. Simple personalisation is enabled via the Live Panel, Lock Screen and Folder management, while Music Hub, a portable music manager, gives users a jukebox in their pocket.