9/2/2011 10:00:38 AM
Shebang b2b MVNO launches
Shebang is to launch a b2b MVNO this month via its 1,000-strong dealer base, signalling its aggressive drive into the MVNO market.
The new b2b MVNO will share the Go Mobile Network MVNO brand, under which Shebang recently launched a consumer MVNO via its 100-plus Go Mobile stores.
The b2b MVNO will give Shebang’s dealer partners a choice of five branded handsets to offer to their customers and a percentage share of the value of their customers’ top-up expenditure.
Shebang MD Iain Humphrey told Mobile: ‘This is aimed at our 1,000 dealers around the UK and will be launched at the end of September. We have been working on this for over a year.’
He added: ‘We are offering exclusive bundles and tariffs and our b2b dealers will also benefit from being able, for the first time ever, to get a share of their customers’ spend.’
Humphrey is predicting rapid growth for both the consumer and b2b arms of Shebang’s Go Mobile Network MVNO. He said: ‘We want to add over 10,000 customers per month to our base and from early testing done over the past three weeks we are more than confident that the figures will be better than anticipated,’ he said.
Humphrey said he is confident the b2b MVNO deal will be strongly supported by Shebang’s b2b dealer partners after a ‘hugely successful’ soft launch of the consumer Go Mobile Network MVNO.
The soft launch of the consumer MVNO, which connects to Orange and T-Mobile, in Shebang’s Go Mobile stores had been ‘absolutely better than expected,’ Humphrey said, with over 500 activations in just two and a half weeks.
Humphrey said customers were attracted by the MVNO’s tariffs, which Go Mobile Network claims undercut those of all the major network operators.
The MVNO offers prepaid Sim deals and a prepay handset deal that includes a Samsung 1080 handset for £9.95 when bought with £10 top-up.
Shebang has also cut a deal with the Co-op and national food wholesaler Booker to supply Go Mobile Network Sim cards. The Co-op deal could see Go Mobile Network cards sold in all 3,500 Co-op stores and in Booker’s 172 cash and carry stores.
Humphrey said other major retailers were set to sign up by the Christmas period.