Vodafone today (5 September) announced that it has widened its free text donation service, JustTextGiving, to include individual fundraisers.
Starting from today, anyone raising money for a UK charity can get their own Vodafone Identification Code (or VIC) so they can use the UK’s first free text donation service to get instant donations.
The move follows charity funding cuts from the Government and a rise in individuals raising money for their favourite charities. The operator launched the service in May this year in a bid to help charities raise more money and make it easier for people to donate.
Anyone over 18 can sign up to the free service and apply for a unique VIC personalised textcode at no cost. Fundraisers can also wear their text code on their fun run, text it to friends or post it on their social network page.
Vodafone CEO Guy Laurence said: ‘More than 12,000 charities have already signed up to use JustTextGiving, and hundreds more are signing up each day. Today is about putting the power of fundraising by text into individuals’ hands.
‘Now individuals will be able to maximise their fundraising efforts for their chosen charity. Text donations are set to be worth £96 million per year by 2014 and through JustTextGiving we can help make this goal a reality.’
JustGiving MD Anne-Marie Huby said: ‘Through JustTextGiving by Vodafone, every JustGiving fundraiser now has the power to raise money through text donations, with no charge. Whether you’re running a marathon for a large international charity or holding a cake sale for a small local cause, you will now be able to ask friends and family for simple and spontaneous donations by text.’