Orange today (7 September) announced an exclusive partnership with music streaming service Deezer. The launch of Deezer Mobile, which is exclusively available to Orange pay monthly customers, means that for the first time customers can stream music on their phones as part of their tariff.
Deezer will be offering a standalone service at £9.99 per month, which gives customers access to millions of music tracks and albums, as well as 30 radio channels in 12 music genres, 30,000 artist-based radio channels and thousands of artists’ discographies, biographies and reviews on their mobile or PC.
However, Orange mobile customers will be able to get an exclusive mobile-only package, Deezer Mobile, included as part of their tariff, which means they can stream up to 13 million tracks from all major labels without the interruption of advertisements and download music and play it offline.
‘We know that our customers love music, and so we’re really excited about being the only network to be able to give them access to their favourite artists on their phones wherever they are,’ said Pippa Dunn, chief marketing officer at Orange UK.
Deezer launched in France and now has 20 million users worldwide. It has ambitions to become the number one destination for UK music fans.
Streaming music packages to be introduced will include:
Deezer Mobile: This exclusive mobile package is available for Orange pay monthly customers on Panther as part of their existing tariffs, offering unlimited access to Deezer’s full music catalogue with enhanced sound quality and no ads
Deezer Premium+: For music lovers looking for seamless music between their PC and mobile, this premium service is available for £9.99 per month
‘Deezer has always aimed to put fans in control of their own music – whether at a desk or on the move,’ said Deezer UK MD Mark Foster. ‘We’re delighted to be partnering with Orange to offer a truly flexible mobile music experience, and look forward to seeing all the tapping feet on the Tube.’