Everything Everywhere today (7 September) announced its partnership with Red Bee Media to develop its mobile TV platform in a bid to ‘evolve the Orange and T-Mobile UK mobile TV service’.
The joint venture, which will be powered by Red Bee Media’s next generation media grade solution, RedPlayer, will stream live video content from over 40 channels including ITV1, ITV2, ITN News, Sky News, Sky Sports 1, CNN and National Geographic to its existing customers.
The new service will also enable tablet users to access and view the service for the very first time, as well as optimising content depending on each individual mobile handset.
Everything Everywhere director of products Paul Jevons said: ‘We’re evolving our mobile TV service to ensure we offer our customers a best in class viewing experience. The new delivery platform is just the start, and we have several significant developments planned for our service over the next 12 months that will really transform the way consumers view mobile TV.
‘We’ll also be looking at new technologies as they become available, including the ability to stream 3D content to handsets with 3D capable screens – so our customers will only continue to receive the best services we are able to offer them.’
Everything Everywhere said the focus on mobile TV is to meet the ‘growing appetite’ for mobile TV ‘snacking’ on the go. The operator claims that Orange was the first UK brand to introduce mobile TV in 2005, while T-Mobile has offered the service since 2007.
Red Bee Media CEO Bill Patrizio said: ‘This is an important new business win for Red Bee Media that demonstrates our ability to deliver an industry-leading, multi-platform offering using our RedPlayer solution set for a leading content rights holder.
‘We’re excited to be at the very forefront of this evolution and are proud to work with Everything Everywhere, our first RedPlayer customer, as the enabler to their next generation mobile TV service.’