Apple iPad continues to dominate UK tablet market

Apple iPad continues to dominate UK tablet market

Almost three out of four tablet users in Britain now own an iPad, but there is still room for other manufacturers to grow their share, new figures have revealed.

According to the latest statistics from consumer analyst firm Kantar Worldpanel ComTech, out of the 3.6 million people in the UK that own a tablet, 73% have chosen Apple’s iPad.

The survey revealed that even though Apple’s dominance in the market is likely to grow with more than half of potential tablet owners claiming that they would intend on buying an iPad over the next year, there is still potential for other manufacturers as some consumers remain undecided.

Although Samsung’s Galaxy Tab was the iPad’s most popular rival with a 5.9% market share, only 6% of consumers claimed that they are planning to buy a tablet from the Samsung Galaxy range.

Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo said: ‘Our data shows that 28% of consumers that intend to purchase a tablet in the next year are still undecided about which brand to buy.’

The success of the iPad, which was originally launched in 2010, is clearly linked to Apple’s success in the smartphone market with many iPhone users planning to invest in an iPad. The study revealed that more than 40% of users use their tablets while commuting, while smartphones remain popular for instant messaging and social networking.

Meanwhile, the analyst also found that awareness of the devices was high in the UK and that consumers no longer needed to be educated about the benefits of tablet devices.

Sunnebo added: ‘Over a quarter of those who said they have a strong knowledge of the product plan to go and buy one in the next year.’

Written by Mobile Today
Mobile Today


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