A British software house may have solved the problem of how to serve video cost-effectively to smartphone users.
Yospace has developed a video distribution platform that it claims will work with any mobile device from laptop to table to smartphone, irrespective of mobile operating system or screen format.
Last week it added Canadian Broadcasting Corp to its customer list, which includes UK broadcaster ITN and news agency Reuters.
CBC’s director of digital operations, Soo Kim said: ‘We were keen to see our content made available on Apple devices, but the tablet/smartphone market hasn't settled down. Yospace came up with a platform-agnostic solution that positions us well for maximum coverage and reach, regardless of where the market takes us.’
Yospace CEO Tim Sewell said he believed Yospace’s video delivery platform would strengthen the relationship between CBC and its viewers.
A Yospace spokesman said separately the technology allows the content provider to stream video to any mobile device, and to drop ads into the stream as and when it wants.
He said the technology allowed mobile network operators to offer triple-play deals in competition with fixed line operators via their phone, internet, and TV packages. This would attract new customers, cut churn and bring in more revenue, he said.
It would also benefit broadcasters by saving them the cost of reformatting video for different devices, and advertisers were not restricted to the start and end of a broadcast to flight their commercials.
The system supports transmission rates for GPRS, EDGE/3G, 3G/HSDPA and HSDPA/Wi-Fi networks. It also supports various video codecs including WMV, H.264, H.264, MPEG-4 and VP6, while audio codecs cover MP3, AAC, AAC-LC, WMA, and AMR-NB.