HTC will look to add more UK distribution partners as it drives into the tablet market, HTC’s VP of sales and operations for EMEA Jon French told Mobile this week.
The device manufacturer currently uses Brightpoint and Brightstar to distribute its smartphones in the UK, but French said HTC may need another distributor to help spearhead the company’s drive into the tablet market and into new areas of business.
HTC added Brightstar as a distribution partner in December last year after seeing huge growth in UK sales in 2010, with shipments growing from an estimated 50,000 devices at the beginning of 2010 to over 200,000 per month by the end of the year.
French said he was very happy with the performance of both distributors, but did not rule out the need for another distributor to aid the manufacturer’s drive into new markets.
French said: ‘Brightstar and Brightpoint are sufficient right now but we are a company that changes a lot. We do not limit ourselves to certain customers or to one business model, and there are exciting areas that will take the company in new directions and we may need someone to help us reach the highest number of people in those markets.’
French pointed to the rising demand for tablets as one development that will take the company into new markets that may require new distributor partnerships. ‘Areas such as government and education have yet to be exploited,’ he said.
HTC is also targeting the enterprise market. French said the HTC Flyer (pictured), which comes with an interactive stylus, has had positive feedback from corporate users.
He said: ‘I genuinely think the stylus on the HTC Flyer is a big point of difference which, to my knowledge, no other tablet has, and it is that point of difference that will open up the applications of our tablets to other markets.’
French said HTC has plans to launch more tablet devices, but he declined to reveal a timeline or details. However, he added: ‘What we do realise is that we have to be uncompromising in the tablet market and truly innovative, and that is what we are working on.’