Phones 4u today (14 September) announced that it will be selling HTC’s first Beats technology integrated device, the HTC Sensation XE.
The HTC Sensation XE is HTC’s first device to include the ‘high-performance sound’ following the manufacturer’s strategic partnership with Beats Electronics, which is fronted by superstar rapper Dr. Dre, in August this year.
The Android powered HTC Sensation XE features a 1.5GHz processor, 4.3 inch qHD screen with contoured glass as well as a 8MP rear-facing camera with dual LED flash and AF.
HTC says that the Sensation XE is ‘set to create a new benchmark for mobile audio’ and that users will notice fuller base and crisper vocals and a new level of clarity and range.
Phones 4u trading director Scott Hooton said: ‘As HTC and Beats work together to create a more advanced mobile audio experience for consumers, Phones 4u are delighted to be partnering with HTC to provide our customers with innovative and groundbreaking new technology that will provide them with unbeatable sound quality on their smartphones, before anyone else.
‘Beats by Dr. Dre is a youthful and exciting brand our core demographic can identify with. With a superior multimedia experience being on the top of our customers’ wish lists, we’re looking forward to a successful launch of the Sensation XE at Phones 4u.’
Meanwhile, Phones 4u announced that from the 1 October it will also be offering HTC’s flagship smartphone, the HTC Sensation exclusively in white as well as the white HTC Radar with Windows Phone.
The retailer plans to make the HTC Radar a hero product in its stores from 1 October. The smartphone will feature in hero POS across all stores and its own demo hub across 150 of Phones 4u’s top stores.
Hooton added: ‘Our customers want the very best and latest in mobile technology, and so its important that we’re able to offer them only the very best smartphone range, the very latest technology and value for money. Our ongoing and successful working relationship with HTC means we’ve been able to add even more great smartphone exclusives to our widest ever range of exclusive white devices we’ll be offering across contract and prepay this quarter, giving Phones 4u a real point of difference as we enter the Christmas period.’
Customers eager to get their hands on any of the handsets can purchase them from Phones 4u stores and through the website from 1 October.
The HTC Sensation XE will be available free from £36 a month on a range of networks and the White Sensation is available free from tariffs starting £31 a month.
The HTC Radar in white will be available from free on a £26 a month tariff.