Sony Ericsson has enlisted the help of style icon, Daisy Lowe, and cult celebrity photographer, Ben Rayner to celebrate the launch of its HD smartphone, the Xperia Ray.
The manufacturer today (14 September) announced its partnership with media company, Vice to produce Xperia Unseen, a series of short films that offers consumers a rare insight into the daily life of a celebrity.
In what the manufacturer is calling the first of its kind, the Xperia Unseen series, which is targeted at the mainstream user, gives consumers a glimpse of celebrity life through the lens of a mobile phone.
Sony Ericsson UK marketing director David Hilton says: ‘It is an amazing opportunity for Sony Ericsson to show off the handset’s outstanding capabilities with the help of the brilliant Ben Rayner. We continue to work on providing consumers with a rich, entertaining experience and Xperia Unseen is yet another example of this. The series and Ben Rayner’s expert imaging skills help bring the crystal clear, high-calibre camera in the Xperia Ray to life.’
The Xperia Ray, which was unveiled in June, features an aluminum frame, 3.3-inch screen and is only 9.4mm thin. It runs on Android Gingerbread 2.3 and boasts a 1GHz processor, a Reality Display with Mobile BRAVIA Engine as well as an 8.1-megapixel camera with Exmor R technology to enable still photos and video to be taken in low light.
Celebrity photographer Ben Rayner said: ‘I had a blast shooting videos and taking photos with the incredibly beautiful Xperia Ray. It is a photographer’s dream - very few handsets having the ability to capture brilliant imagery in low light conditions. The sharp camera that comes with Exmor R, HD and BRAVIA engine capabilities has now made this possible.’
The first Xperia Unseen film will premiere on Sony Ericsson’s Facebook page and VICE.com on the 14 September. It will follow by part two on 28 September and part three on 12 October.