Two in five UK mobile users are planning to buy an iPhone 5, making it potentially Apple’s most successful product at launch, according to the latest survey from mobile advertising network inMobi.
InMobi’s consumer smartphone survey revealed that 39% of current mobile users in the UK intend to buy an iPhone 5, with 48% of those users claiming that they would make the purchase within the first six months of launch.
The survey also found that 62% of current iPad users are planning to purchase a new Apple iPhone 5, compared with 45% of BlackBerry users and 24% of Android users.
However, the study also found that demand would be significantly reduced if Apple only unveils a product update similar to the 3GS version of the iPhone that the company released in 2009. Just 12% of consumers said that they would purchase an iPhone 4 update.
When asked what they where hoping for in the new iPhone, consumers ranked improved battery life, increased processing speed, higher-quality screen resolution and improved ease of use as the most needed specs.
InMobi VP global research and marketing James Lamberti said: ‘The combination of Apple’s increasing market share in mobile advertising and the general consumer interest in their latest technology is another boon for the mobile advertising industry.
‘Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for the iPhone 5 and beyond.’
Meanwhile, inMobi predicts that the boost in iPhone sales could also see Apple’s mobile platform market share increase by 20% to around 40%.