Microsoft today (28 September) confirmed that it has entered into a cross-licensing partnership with Samsung in a bid to provide more marketing support for each company’s products.
The collaboration will enable both companies to cross-license their respective patent portfolios as well as help provide a broader coverage for each company’s products.
The deal works particularly in Microsoft’s favour as Samsung has also agreed to pay Microsoft royalties for its Android-powered handsets and tablets under the terms of the agreement.
The move comes as Samsung continues its ongoing patent battle with Apple. Apple accused Samsung of copying the design and functionality of its iPad and iPhone products in its Galaxy tablet and smartphone range in April this year.
Microsoft Windows Phone Division president Andy Lees said: ‘Microsoft and Samsung see the opportunity for dramatic growth in Windows Phone and we’re investing to make that a reality.
‘Microsoft believes in a model where all our partners can grow and profit based on our platform.’
Meanwhile, Samsung will also help Microsoft develop and market Microsoft’s Windows Phone platform in an effort to promote the new OS.
Microsoft first unveiled the Windows Phone 7 mobile operating system in November last year. The next generation OS is expected to be released early 2012.
Samsung Mobile Communication executive VP of global product strategy Dr. Won-Pyo Hong said: ‘Through the cross-licensing of our respective patent portfolios, Samsung and Microsoft can continue to bring the latest innovations to the mobile industry.
‘We are pleased to build upon our long history of working together to open a new chapter of collaboration beginning with our Windows Phone “Mango” launch this fall.’