O2 Wifi has appointed Ben Mein as head of commercial delivery at O2 Wifi.
Mein is a former director for The Nielsen Company’s online and media business. He also worked at News International, leading the digital strategy team.
Mein will report to Gavin Franks, MD of O2 Wifi. He will be responsible for the delivery of the O2 Wifi business plan, including the development of commercial strategies, expanding client and third party relationships, overall financial growth and leading the sales team.
Franks said: ‘Ben has a proven track record in delivering strong commercial results for the digital media sector.
‘His experience will prove vital as we continue to grow our venue partnerships and work with these partners to enhance customers’ Wi-Fi experience through the delivery of relevant timely content.’
Mein said: ‘I am pleased to be joining Gavin and the O2 Wifi team to help create a scaled Wi-Fi platform with the aim to at least double the number of premium hotspots currently offered by BT Openzone and The Cloud combined by 2013.
‘Following the team’s already successful hotspot rollout in its retail and office estate this year, I am relishing the challenge to develop our unique offering with partner venue owners to rapidly build our footprint throughout the rest of the UK over the coming months and years.’
O2 Wifi was launched earlier this year. Its premium hotspots are managed through partnerships with retailers and other key venue owners and are open to all customers for free.