RIM again denies it will cease production of its PlayBook tablet

RIM again denies it will cease production of its PlayBook tablet

BlackBerry maker RIM has once again denied it is stopping production of its PlayBook tablet following market rumours that it was pulling the plug on the device.

A statement from the company quoted by website FierceWireless said: ‘RIM doesn't typically comment on rumours, but any suggestion that the BlackBerry PlayBook is being discontinued is pure fiction. RIM remains highly committed to the tablet market.’

Similar rumours rose to the surface back in July this year, forcing RIM to deny them on that occasion too. The most recent rumours were kicked off by Collins Stewart semiconductor analyst John Vihn, who wrote in a note that: ‘We believe RIM has stopped production of its PlayBook and is actively considering exiting the tablet market.’

RIM has a poor second quarter in 2011. Its profit before tax fall by half from US$904m (£571m) to US$414m (£261m) in the three months ending 27 August 2011. RIM earned $1,088m (£687m) in Q2 2010.

The company said that it shipped approximately 200,000 BlackBerry PlayBook tablets in Q2, down from the 500,000 it shipped in Q1 2011. Retailers have cut the price of the PlayBook recently, although RIM has denied the official retail price has been lowered. Instead it has said that a number of promotional offers were in place.

Written by Mobile Today
Mobile Today


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