10/4/2011 10:19:59 AM
ZTE recruits Chris Edwards as European marketing and business development director
ZTE has appointed Chris Edwards as its European marketing and business development director. Edwards was formerly at mobile distributor Brightstar, where he was European vendor and purchasing director. Before that he was a senior handset buyer at Vodafone.
Edwards will bring a wealth of experience of the UK and European market to the company after working with Vodafone and Brightstar. The move will help bolster ZTE’s ambitions in Europe in particular with rival Huawei, which appointed the highly experienced former head of Samsung UK, Mark Mitchinson, in May this year to lead its fight to become a major mobile player in the region.
As senior buyer at Vodafone Edwards played a key role in the company’s drive to integrate services into handsets and was latterly responsible for taking worldwide responsibility for the relationship with Sony Ericsson.
At Brightstar he was responsible for building relationships with vendors and manufacturers across Europe.
Edwards left Vodafone in May 2009 and joined Brightstar a little over a year ago in August 2010.