O2 Media has strengthened its management team with the appointment of Andreas Nicolaou as its head of client strategy.
Nicolaou will manage O2 Media’s client sales team. He will also be responsible for developing mobile marketing solutions and working directly with client marketing directors in the key industry sectors such as retail, FMCG and Entertainment.
Prior to O2 Media, Nicolaou worked for three years at Microsoft Advertising as creative media strategist. In addition, he has spent over eight years working at media agencies including Mindshare, Initiative and Manning Gottlieb OMD across market sectors of automotive, entertainment and finance.
O2 Media is also boosting its agency sales team by hiring Alexandra Davies as agency sales manager. She joins O2 Media from Channel 4’s future and digital media advertising team.
O2 Media commercial director Gary Cole said: ‘O2 Media has made incredible progress in the last year and we continue our search to hire the best and brightest talent the media industry has to offer.
‘Our plans, roadmap and ambitions mean that we have an ongoing need for great people and this is largely being driven by client needs and education. As a key new member of our commercial team, Andreas will help us take our thought leadership programme to the next level and really bring to life how mobile marketing can have a huge impact in key industry sectors.’
Nicolaou said: ‘Working directly with marketers to link consumer need, insight and action to a brand, product or service is a particular passion of mine.
‘Add to this content, vicinity and the ability to transact and you have a potent mix. I feel mobile marketing is perfectly placed to deliver this and I can think of no better positioned company in this space to join than O2 Media.’